Steve Stoute carries a pedigree of hip-hop clout in no small part due to decisions made on gut instinct and street smarts, both of which would lead him in any situation to 'tell it like it is.' To be the truth.
Translation's image needed to catch up to that. For inspiration I drew from the time when newspapers were gospel. As the old saying goes "the truth's in black and white." So that's what I did—treated everything as if it were printed news. From tone of voice, type treatments, layout choices, and even greyscale images across digital, video, and print with color reserved for the most specific uses.