Translation

Translation is a New York ad agency run by Steve Stoute. I was hired to execute a brand overhaul. Everything from the site, to the brand video, to the brand book, and everything in between—including a studio staff shoot. I did not work on agency clients; my client was the agency itself.

BRAND
Steve Stoute carries a pedigree of hip-hop clout in no small part due to decisions made on gut instinct and street smarts, both of which would lead him in any situation to 'tell it like it is.' To be the truth.
Translation's image needed to catch up to that. For inspiration I drew from the time when newspapers were gospel. As the old saying goes "the truth's in black and white." So that's what I did—treated everything as if it were printed news. From tone of voice, type treatments, layout choices, and even greyscale images across digital, video, and print with color reserved for the most specific uses.
SITE
BRAND​​​​​​​ BOOK
BRAND​​​​​​​ VIDEO​​​​​​​
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